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The multibillion GoDaddy Inc. is famous not only for its sexist advertising in the 2010s but also for being America’s biggest domain registrar and web hosting provider. In 2014 GoDaddy released the GoCentral eCommerce solution, it is a combination of a website builder and an online shopping cart host. And now we’ve prepared a GoDaddy eCommerce review to understand what it has us to offer.
Contrary to expectations, GoDaddy’s GoCentral store is a basic platform for beginners who start online businesses. It is evolving quite slow. Today many people choose GoCentral without previous research, trusting in the power of such a giant company like GoDaddy. We all remember the two world influencers, that designed quite failing eCommerce solutions for small businesses, meaning Yahoo Store and Amazon Webstore.
But let’s not rush with the conclusions.
Detailed GoDaddy eCommerce review
GoCentral is a fully hosted shopping cart, easy to start with. It is a user-friendly solution, which offers basic eCommerce features and integration with eBay. However, there is a lack of some tools and application, which are provided by other top eCommerce platforms.
Ease of Use
As mentioned above, the GoDaddy store is effortless to set up. To try out GoCentral by GoDaddy you are offered to sign up for a 30-day trial, two times more than other hosted shopping carts provide. You don’t need to give any credit card information to start the trial, only basic details: name and email.
GoCentral has a very intuitive interface and their drag-and-drop tools e.g. inserting images, slideshows, contact forms, etc. will facilitate your user experience a lot. This platform is WYSIWYG, that means “What You See Is What You Get”, whatever you put into your website editor, will look the same when published.
Feature Set & Integrations
GoCentral’s Online Store plan offers the listed set of features:
Responsive mobile design,
Website hosting,
24/7 support,
PayPal integration,
Security (SSL),
Search Engine Optimization (SEO),
Email Marketing,
Social Media Integration,
Globally-Optimized Speed,
Built-in shopping cart with fast checkout,
Accept credit cards, PayPal, Apple Pay and more,
Configure shipping and tax rates,
Abandoned cart recovery.
In addition, if you want to check your visitor statistics, you can add Google Analytics.
But, there are some common features, that you don’t notice until you find out that you can’t have them. For those searching is GoDaddy good for eCommerce, it is worth to mention that this platform doesn’t have blogging functionality, which seems to be an essential part of e-businesses today.
It’s a pity that there is no GoCentral app store and no open API, this makes it limited regarding integrations. But we will highlight the ones, still offered by GoCentral, they are:
Google Analytics (site traffic and reports),
Spree Commerce (email marketing),
SurveyMokey (surveys in newsletters),
Salesforce (sync eCommerce newsletters with robust CRM platform),
Etsy (link Etsy listings in newsletters),
Facebook (site builder automatically creates a Facebook page with a prominent “Shop Now” button; possibility sign up for newsletter on your Facebook page),
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