In this tutorial video Marcia Hawkins and Kyle Clouse discuss the importance of maintaining ownership to your website and domain.
It is imperative that you take charge of your website from its conception, in merely minutes you can purchase your domain and hosting, not only cost effective, but establishes ownership, intellectual property and access. Passing of an important task to your developer could be a costly mistake down the road.
Most web developers will mark up the price of the domain and hosting costs and only purchase a 1 year domain registration contract, many times domains will then expire and your ability to repurchase it may be lost or become very expensive. Need to establish a longer domain registration to gain credibility within the major search engines.
Assuming a web developer will have graphic experience, web design capability, copy experience, and marketing skills is a huge mistake, all of the above skills are not intertwined, this is a very big falsehood and leads to major disappointments once the website is lived, expectations of heavy traffic and sales, is met with frustration when you realize you need different to tap others to assist with graphics, text writing, video production, SEO and the marketing of your website.
Many business owners simply try to pass off tasks that appear time consuming yet are extremely important, the psychology of needing to “housekeep” ones business is an establish thought process, the internet while readily used and recognized as the most important piece of attracting new business and having an online presence, yet the mindset of most business owners is to “push it off” to others and not educate themselves on not only ways to save money, but to market their websites all while maintaining control over their online presence and reputation.
For future shows join Marcia Hawkins and Kyle Clouse every Wednesday night at 7:00 PM EST on Preparing Business for Business. Dial in to 347-326-9604
Video: http://www.youtube.com/watch?v=z4X0UEZ6xU8
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How To Maintain Website Ownership