Thoughts on how to cold call to a fitness business. Always build value quickly so that a prospect becomes interested and will actually engage in a conversation.
You can use a similar script when calling a fitness business as you do when calling any other service business. However, you need to know the fitness business well enough to have an intelligent conversation. It’s generally not a good use of time to cold call a bunch of different types of businesses that you don’t understand.
After setting a compelling hook, move into the qualifying stage by asking questions about their pain points. Find out where they really need help, and then move towards selling a solution that solves their challenges.
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