The trend of precisely pricing homes is on the rise. Research indicates that a house with a precise price will sell better than a house priced with a rounded number. That’s because this technique plays with a key characteristic of human psychology.
This is Why You Buy, the show that reveals how marketers play on human psychology to get you to spend more— and gives you the tools to spend smarter.
Sources:
New York Sun
https://www.nysun.com/national/study-precisely-priced-homes-sell-for-more/71463/
Johnson School at Cornell University
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=1011232
Nudge
Behavioral economics tips for home sellers: How to price a house
Taylor and Francis online
https://www.tandfonline.com/doi/abs/10.1080/14036096.2011.599179
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